Planning Sustainable Growth at Arbor Day Farm.
Viridian's master plan for Arbor Day Farm's sprawling 260-acre property gives the Nebraska-based Foundation clear, actionable steps to sustainably grow its mission, their ecology, and their bottom line over the next 15 years.
A Landscape for Learning
The Arbor Day Foundation's mission is to inspire people to plant, nurture, and celebrate trees. Our strategy expands that mission with a more immersive approach to visitor education focused on using the landscape to demonstrate arboreal practices rather than teaching via lectures and pamphlets.
After extensive research and analysis, we identified three unique service zones: the historical core, cultural core and woodland reserve. Each zone specific instructions for their sustainable cultivation, programming, and education within each zone.
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